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🌍 KOL : Everything you need to know about KOL's Audience data

In this article, we take a look at all the information you'll find on an influencer's profile page in the Audience section.

Please note: Audience data can be viewed by Followers or by Engaged Audience. The Followers view allows you to see the entire community of the influencer, while the Engaged Audience view allows you to see only those who are most engaged.

Credibility Score

The audience credibility score reveals the "health" of the influencer's audience.

Bots, inactive followers, buying likes or followers are all criteria we take into account to determine this score, which ranges from 0 to 100% of the community.

Criteria we can take into account include: the number of posts, the follower/following ratio, whether the follower has a profile photo, whether his or her content is engaged, and whether the follower is located or has a biography.

Audience Reachability

Audience deliverability enables you to gauge the effectiveness of an influencer's publication in terms of visibility among his followers.

In fact, the more an influencer's followers follow accounts other than their own, the less they will see their publications appear in their feeds. Therefore, you should give priority to influencers with a high percentage of followers "< 500".

Age, gender, language and location of the Audience

You can find this socio-demographic data in the influencer's profile file. With regard to audience location, we always present the top 5 countries represented in the KOL community, with the following countries presenting smaller percentages, which are often less relevant.

Audience breakdown by city is only available for Instagram.

Why can I see differences in audience data between Kolsquare and Instagram?

Whether it's Instagram or Kolsquare, the Audience data presented is true and reliable. There are several reasons for a difference however:

1. We provide audience data over much longer periods of time and across the influencer's community.
2. Whereas Instagram will give him the stats on who has engaged his content over a smaller period of time. So, on this point, you'll find on Kolsquare, if you look at the audience data for Likers that the data comes closer together.
3. We don't use exactly the same methods as Instagram to calculate this data, which can sometimes explain certain variations. Instagram uses the IP addresses of followers' accounts to determine their location, when we use the location tags of followers' photos/stories + the language used in their bios.

4. We deliver this audience data from a representative panel of a KOL's community. Instagram also works by panel. So there may well be some differences in the followers present in the respective panels, but overall they intersect in a rather similar way.

Audience Interests

We determine interests by analyzing captions, @mentions, #hashtags and locations that are used either by the influencer⸱euse (KOL Interests) or by their audience (Audience Interests).

Interests are classified according to captions, @mentions, #hashtags and location tags in the last 150 posts; or more than 150 posts if they were published in the last two months.

We then classify the data into areas of interest (sports; beauty and cosmetics; travel, tourism and aviation, etc.).

Important ❗ Why are a KOL's audience data not displayed? It is possible that on some KOL profiles, you will not find Instagram audience data. This indicates that followers are hidden for this KOL. This can happen when the KOL's profile is verified on Instagram. You can go to Instagram to check and click on the KOL's followers. A message will then indicate that only the KOL can see all of their followers.
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In this case, we recommend looking at the audience data for Engaged Audience, which will show you the audience data for users who like and comment on the KOL's content.

You can also ask the KOL to Kolsquare Data Connect to get 30 days of data directly from Instagram. More info: 🔥 Kolsquare Data Connect: even more data and statistics directly from Instagram

Content likes can also be hidden, in which case the Engaged Audience data will be missing. For more information on missing audience data:🎸 VIEWS & HIDDEN DATA: Understand how Kolsquare adapts to changes and developments in social media

When do we update Audience data?

We update influencer audience data at least once a month. In addition, certain conditions must be met for the data to be updated:

- the influencer must have at least 3,000 followers in his/her community

- the influencer must have posted content in the last 12 months

- the influencer's account must have experienced an increase or decrease of at least 10% in the number of followers since the last update

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