Want to know everything about how Kolsquare works? You've come to the right place: here you'll find all the questions most frequently asked by our users.

To ensure your campaign is correctly set up and reporting works properly, make sure to provide and check the following information:

Find the detailed article here: 🎰 CAMPAIGN: How to perfectly set it up?

You can have your KOL Casting validated by another member of your team using Kolsquare or by anyone else who does not have access to our tool.

In order for the people you send a casting to make the best validation choices, they will have access to a wealth of data related to KOLs and their social networks.

To share a casting with your team or clients, each KOL must be assigned one of the three key statuses defined by our platform:

Once you have assigned one of these three statuses to the KOLs selected for your campaign casting, you can share it with a member of your team or one of your clients.

Find the detailed article here: 👍 CAMPAIGN: Share the casting for approval

When creating or modifying an existing campaign, you can indicate a global budget for information purposes. This is done in the ROI section of the campaign:

Then, you have the option of adding an Invested budget per KOL in the KOL section of the campaign. You can do this directly from your tracking table, or by selecting several KOLS and clicking on add a media plan to allocate the same investment budget to each of them: When creating or modifying an existing campaign, you can indicate a global budget for information purposes. This is done in the campaign ROI section:

In your reporting > Overview, the budget invested for all the KOLs who have already posted will be displayed and compared with your overall budget indicated when you created your campaign:

If you want to have a visual idea of your ROI, we advise you to indicate a budget invested per KOL. Because the invested budget will also be used to calculate your ROI, as the formula is as follows:

ROI = EMV / invested budget

💡 Tip: Even if you don't pay the KOL in question directly, you can still use the overall budget and invested budget to inform the cost of an invitation or even the gifting value.

The CPM (cost per 1,000 impressions) is calculated as follows:

(Budget invested for the KOL / Number of impressions for this KOL) x 1,000

To calculate the CPM, it is therefore necessary to enter the budget invested per KOL.
To learn more about the different metrics and calculations on Kolsquare: ?‍? The glossary YOU NEED to understand all the metrics on Kolsquare

You can manually add content to your reporting — for example, if the KOL didn’t use the correct hashtag or mention as configured in your campaign.

To learn how to do this: 🎠 CONTENTS: How to manually add contents to my reporting?

You can create tracking links directly in Kolsquare — and this for each of your campaigns!
To do so, go to Track ROI > Tracking link in your campaign and click on Create a new link.

Thanks to these tracking links, you’ll be able to monitor the following data from the Conversion section of your reporting:

If you also want to track e-commerce sales (revenue, number of sales, average basket, conversion rate, etc.), this is aslo possible via Kolsquare’s tracking links.
Additional setup will be required in that case. You’ll find the tutorial here:
​💲 Track your e-commerce sales with tracked links

Generally on Kolsquare,

For the content collected by Kolsquare to automatically appear in your campaign reporting, we have set up a content to collect system: from your campaign settings, you can add at least one mention, hashtag, or keywords.

For the content collected by Kolsquare to automatically appear in your campaign report, we have set up a content collection system: from your campaign settings, you can add at least one mention, hashtag, or keyword.

Another question? Contact our support team via your Kolsquare account > ?⃝ > Contact support or by writing to us at [email protected]