What is Audience Overlap?
Audience Overlap refers to the intersection of followers or audience between two or more social media accounts or KOLs.
Audience Overlap provides valuable insights on how your selected KOLs’ followers intersect, allowing you to identify shared and unique followers.This is very useful to optimize your marketing strategy:
To expand your reach, select the best combination of KOLs with the lowest number of shared followers, i.e. the lowest overlap rate
To repeat exposure, select the the best combination of KOLs with the highest number of shared followers, i.e. the highest overlap rate
Learn more about the strategic approach by reading our dedicated article.
Where to find Audience Overlap and How Does it Work?
First, start by creating a list of candidate KOLs (linked to an instagram account), then get access to it from "My KOLs" page to launch the overlap analysis.
You will be able to compare:
The percentage and amount of followers that are shared between these accounts
The amount of unique followers you could expect to reach
After running an initial analysis, you may consider removing one or multiple KOLs from the list based on your strategy, and why not include additional KOLs to it. Then, you can update the analysis to determine if it aligns with your desired optimization of the overlap rate.
ℹ️ This feature is only available for enterprise license users.
During our beta phase, you can benefit from up to 25 analyses per month and can be used across all of your custom lists. On the first day of each month, you will be back to 25 analyses.
Analyses being collaborative, it allows your teammates to view the results and continue your work at any time.