In this article, you'll find all the features available to you for managing your influencer marketing campaigns.
For any questions related to campaign creation, you can find the necessary information here:
🎰 CAMPAIGN: How do I set up my campaign properly?
How to manage your campaign through the workflow?
The Campaign Workflow has been designed to help you manage your influencer marketing campaigns more efficiently. It allows you to create, customize, and track the progress of your campaigns with ease. Here's a detailed guide on how to use this powerful tool.An article explaining how the workflow works is available here: 🌊 CAMPAIGN : Workflow: Streamline your influence marketing campaign efforts
How to be notified of new content related to your campaign?
Publication notifications keep you informed the day an influencer from one of your campaigns posts content.
Important reminder: For this feature to work, make sure to at least enter a start date and relevant #hashtags and @mentions when creating your campaign. |
Go to one of your campaigns and click on the small bell icon located at the top right of your screen.
You will receive a daily email per campaign summarizing the influencers who have posted.
How to properly use the status labels within your campaign?
Statuses in your campaigns help you quickly identify which stage you're at in your collaboration with a KOL (Key Opinion Leader).
Have they responded to your message? Accepted the collaboration? Have you already sent them the product(s)?
A number of default statuses are available (To Brief, In Discussion, Participating, Published, Declined). You can view these for each KOL as well as within your Workflow for better visibility.
Note: There are 3 specific statuses related to Casting Approval:
Pending Approval
Approved
Declined
These 3 statuses allow you to use the Casting Sharing for Approval feature : 👍 CAMPAIGN: Share casting for approval
How and why should you fill in the 'Invested Budget' and 'Required Content' columns?
From your campaign's KOLs tab, you can enter the budget allocated to each influencer.
This allows you to visualize your campaign ROI and individual influencer ROI in your reports.
You can also specify the number of Required Content Pieces, i.e., the number of posts agreed upon with the KOL. This helps you make the most of the Forecast feature: 🧞♀️ CAMPAIGN: Campaign Forecast
Where can you find contract and ethical charter templates on Kolsquare?
Kolsquare provides a contract template and an ethical charter template directly on the platform.
You can download, edit, and send these documents to your KOLs for signing.
Note:You can also upload Word or PDF documents to centralize your exchanges and documents with KOLs directly on Kolsquare: |
How to archive a completed campaign?
You can archive a completed campaign so that only active campaigns appear in your campaign list. This helps you clearly track your progress across all influencer marketing activities.
To archive a campaign, go to the Campaigns menu, select the campaign(s) you wish to archive, and then choose the Archived status.
Caution! Archiving a campaign means new content will no longer be added to it. However, you can resume automatic content tracking by duplicating the archived campaign and working on the duplicate.
How to create folders to organize and sort your campaigns?
You can now create folders in the Campaigns menu to organize and sort your campaigns.
To do so, go to your Campaigns, then click on New Folder:
You can then choose a name for your folder to create it.
Next, hover over your campaigns to display the move icon on the right side and assign them to a specific folder:
You can also select multiple campaigns and move them to a folder all at once:
How to quickly get results from multiple campaigns?
The Multi-Campaign Report feature lets you generate an Excel report containing the results of several of your campaigns.
To generate this report, go to your Campaigns, select the ones you want to include, and click Generate Excel Export.
How to validate KOL content before it gets published?
You can manage pre-publication content approval directly on the platform.
You can set content guidelines, required quantity, and deadlines. You can also approve or request changes to content submitted by KOLs before it goes live on social media.
Find all the tutorials and information here: 💎 CAMPAIGN : Content Validation
Another question? Contact our support team via your Kolsquare account > ?⃝ > Contact support or by writing to us at [email protected]
