Want to know everything about how Kolsquare works? You've come to the right place: here you'll find all the questions most frequently asked by our users.
Hidden likes: Why? And how can you get around this?
You may not be able to find the number of likes under the content in your report. This indicates that the KOLs have decided to hide their likes for these posts. You can then manually enter the number of likes under these posts, and the report will be updated immediately.
You can also ask the KOL to share their statistics with Kolsquare by connecting to Kolsquare Data Connect before the start of your campaign. We will then be able to retrieve the number of likes, even if they are hidden.
More information here: 🔥 Kolsquare Data Connect: even more data and statistics directly from Instagram
Snapchat: how does content and data collection work?
Snapchat is a bit of a special case. The partnership established with Snapchat is different from the profile addition methods used by other networks.
So, when it comes to Snap, KOLs must first opt in to Snapchat (SnapStars) and agree to share their data and content on the social network. In terms of content, we only collect Spotlights, Saved Stories, and Stories. You can add Snapchat accounts to the platform, but if the KOL is not opted in, you will only have access to a limited amount of information.
The audience data I receive from the KOL is different from what I see on Kolsquare. Why?
There are several reasons that can explain this difference in audience data.
When creators send you screenshots of their followers, they usually show the audience from the last 7 to 90 days, meaning only new followers who appeared during that period are included.
On Kolsquare, you are looking at the overall audience of a KOL, so you are not comparing the same data, and differences may appear.
Also make sure you are looking at the follower audience or the engaged audience, as these are not the same thing.
You can find all the detailed explanations in this dedicated article: 🔎 KOL: Focus on the socio-demographic information of the audience
Good to know:For creators who are connected to Kolsquare Data Connect, you will see audience data from both Kolsquare and Meta’s API (= Instagram). |
Why is some audience information missing from the KOL's profile?
On some KOL profiles, you may not find any Instagram audience data. This indicates that followers are hidden for this KOL. This can happen when the KOL's profile is verified on Instagram. You can go to Instagram to check and click on the KOL's followers. A message will then indicate that only the KOL can see all of their followers.
In this case, we recommend looking at the audience data for Likers, which will show you the audience data for users who like and comment on the KOL's content.
Please note! The same applies if the likes on the KOL's content are hidden: we will not be able to retrieve the audience data for Likers.
Tip: Remember to ask your KOLs to use Kolsquare Data Connect! This process allows KOLs to share their private statistics with Kolsquare, as well as their audience data directly from Instagram. It's the perfect way to get around hidden followers and likes. |
How to Kolsquare Data-Connect a creator to Kolsquare and what additional data will I have access to?
Thanks to Kolsquare Data Connect, you can access additional statistics, including private content performance such as:
Impressions
Reach
Saves on posts
Replies to Stories
Hidden likes on posts
You will also gain access to audience statistics directly from Instagram.
To access this additional data, you can request the KOL to share their data directly from the app. For now, this is done from your campaign > KOLs
Select the KOL(s) for whom you want access to this data and click "Request access to Instagram statistics".
To learn all about the Kolsquare Data Connect process: |
How do I know if a KOL is connected Kolsquare Data Connect?
There are several ways to check if a creator is connected to Kolsquare Data Connect.
This will be shown in particular by a small active icon like this:
Once again, all the details are available here: 🔥Kolsquare Data Connect: even more data and statistics directly from Instagram
Can I find all content creators on Kolsquare?
Currently, you can find over 4.7 million KOLs on the platform.
We automatically add new profiles as soon as they meet our automatic inclusion criteria.
In addition to that, our users (including you) can manually add KOLs to the platform using the “+ Add a KOL” button, which is available in several places across the app.
Find out more about our automatic inclusion rules and how to add your own in this article: ➕ ADD KOL: How to add KOLs I don't find on Kolsquare?
What is EMV and how is it calculated?
EMV (Earned Media Value) represents the media impact equivalent.
It reflects the value of an influencer’s posts in terms of media investment - in other words, what you would need to spend in paid advertising to achieve the same level of visibility, engagement, and awareness as what the influencer delivers organically.
To understand how it's calculated based on content type, see this article: 🧮 All you need to know about estimation of Impressions and calculation of EMV |
Is there a Kolsquare Google Chrome extension?
Yes, there is! You simply need to go to the Chrome Web Store and download the extension for free.
You can also find it here: Download the extension!
To learn more about how the Kolsquare extension works 👉 check this out: ⛵ CHROME EXTENSION: Use directly Kolsquare information during your prospection on Instagram and TikTok
Any other questions? Contact our support team via your Kolsquare account > ? > Contact support or by writing to us at [email protected]