Skip to main content

💎 REPORTING : The Campaign Report gets a makeover!

Kolsquare offers a brand-new campaign report, divided into 5 tabs to provide you with a clear, comprehensive, and actionable view of your performance. Here is an overview of each section along with the new features included.

⚙️ Campaign Settings

Access the gear icon at the top right of the report to:

  • Edit the campaign date range;

  • Add or modify keywords (hashtags, mentions, or keywords in captions).

Note: The currency applied to a campaign is the one used by the user who created it.

🗂️ The 5 Reporting Tabs

1. Overview

The Overview provides a clear and immediate summary of your campaign’s key metrics:

  • ROI, EMV, reach, CPM, net profit, engagement rate…

  • 🆕 New features :

    • Content Posted Timeline: view the volume of posted content on a timeline.

    • Impact by Influencer Community Size: compare the contribution of Nano, Micro, Macro, and Mega KOLs across 3 KPIs: content, impressions, and EMV.

2. Audience

Here you'll find a detailed analysis of the audience of the KOLs in the campaign:

  • Demographic breakdown (age, gender, country).

  • Aggregated data from the KOLs who published content.

  • Intuitive visualisations to help you understand who was actually reached.

3. KOLs performance

Here you'll find a KOL-by-KOL view to:

  • Analyze their individual impact (posted content, reach, EMV, engagement, etc.)

  • Identify top performers and areas for optimization.

💡 You also have the option to switch between a Global KPIs view or a detailed by content type view.

4. Conversion

This section presents the concrete results generated by the campaign

  • Performance and sales tracking of tracking links, Shopify promo codes, or Affilae.

Note: If you want to collect sales data from tracked links, don’t forget to connect your e-commerce solution!

5. Content

The Content section is a dedicated space for all the content published as part of the campaign.

🆕 New Features include:

  • 1️⃣ Click on a piece of content to open the side panel with all associated details:

  • 2️⃣ Edit the data of any content (Impressions, Reach, Likes, etc.) by clicking on Edit statistics:

  • 3️⃣ Apply a content label to the content to enable filtering, viewing, and exporting data for only specific pieces of content:

Note: This label will be applied to the content in your current campaign as well as in any other campaigns where your content appears.

🧰 Available Filters

All tabs can be filtered by:

  • Date range (only within the period defined in the campaign settings).

  • Content type (post, story, vidéo, etc.).

  • Specific KOL

  • KOL label

  • Content label

🔎 Customizing the Display

You can now customize the view of your report.
​
Click the layout organization button in the top right corner and you can choose which KPIs you want to see.

In the Reporting Content tab, you can also choose between a grid or list view. The latter will allow you to easily edit content statistics.

👥 Sharing

As before, you have the option to share and export your report:

  • Download in XLS or PPTX format. Applied filters will carry over to the exports.

  • Download the content. Applied filters will carry over to the exports.

  • Share a public link to the report (dynamic or frozen).

More information about exports and reporting sharing here:

🎣 REPORTING: How can I export reporting and contents from my campaign?

Another question? Contact our support team via your Kolsquare account > ?⃝ > Contact support or by writing to us at [email protected]

Did this answer your question?