This article presents the sections and information you'll find on an influencer's profile.
Profile
Here you'll find several basic but essential pieces of information about the KOL (Key Opinion Leader): their location, their profession, and their biography.
These three pieces of information are updated daily to provide you with high-quality, accurate, and centralized information.
How is a KOL's profession determined? A KOL's profession is determined by how they became known and what they are recognized for today. It can also be determined by what the KOL has included in their bio, particularly on Instagram. This allows you to differentiate between a celebrity, who gained their notoriety through a specific activity, and an influencer, who gained it through social media. Kolsquare lists around a hundred different professions, maximizing your chances of finding the perfect match! |
How is the location of a KOL or their audience determined? The location of a KOL or their audience is determined using location tags, as well as the language used in content captions and account bios. We gather this information from the influencer's or follower's most recent 150 posts and determine the location based on the most frequently mentioned location, which is the one that occupies the longest period in the KOL's or follower's content. |
In the Profile section, you'll find a performance dashboard calculated based on content from the last 3 months.
You can consult our glossary to understand all the metrics calculated for each KOL: ?? The glossary YOU NEED to understand all the metrics on Kolsquare
Statistics
You can find a detailed article on KOL profile audience data here: 🃏 KOL : all the things you want to know about a KOL is on their profile
Performance and audience data are now separated by social network to display only the data relevant to that specific social network.
Important ❗ Why isn't a KOL's audience data displayed? In this type of case, we recommend looking at the audience data for Likers, which will show you the audience data for users who like and comment on the KOL's content. |
You will also find a graph showing the evolution of community size (darker line) and the evolution of engagement (lighter line) for each social network.
The engagement metrics we collect on each network are as follows:
Instagram:
- Posts: Likes and comments
- Reels: Likes, comments, plays, views
- Stories: No data is collected as it is private (unless you have requested access to Instagram statistics)
YouTube:
- Videos: Views, likes, and dislikes
TikTok:
- Likes, comments, saves, and shares
Facebook:
- Photo posts: Likes, comments, and shares
- Video posts: Likes, comments, views, and shares
Brand collaborations
Find sponsored vs. organic content statistics for Instagram accounts here.
Compare performance and use this information to make informed decisions to avoid sponsor saturation.
For KOL profiles with at least 30% of their audience in France or Germany, you can find the Compliance Score, which indicates whether the KOL creates content in compliance with the laws and regulations in force in the country regarding commercial collaborations. More information on this can be found here:
👨⚖️ KOL : Compliance Score
Just below, you will find the summary table of relationships with brands.
Each square represents a time period. When it is gray, no content has been shared mentioning the brands on the left. When it is green, content has been posted. The darker the green, the more content has been posted.
Hovering your mouse over the square will display the details of the posted content, and clicking on it will open a window on the right side of your screen to view it.
Contents
Here you'll find KOL content, across all networks, stored for 2 years. Please note: stories can be read directly on the platform for 18 months. Between 18 and 24 months, the content is still there, but it's fixed. You won't be able to read it.
Find out more about collecting content on Kolsquare: 🐝 CONTENTS: Everything you need to know about contents on Kolsquare
Collaboration Overview
The Collaboration overview section is an informative page, a CRM page in fact, which allows you to centralize and report information about the KOL. This can be contact data, profile data, agent contact details.
You can also find his or her email address, so you can contact the influencer directly via Kolsquare.
In this section, you can also add the influencer to Lists, Labels or associate a custom field to build up your database of KOLs: My KOLs (💾 MY KOLs : What are the different items in the KOLs database in Kolsquare?)
Our Suggestions
Suggestions on influencers' profiles are based on similar content (Topic) or a similar audience (Audience).
Topic Suggestions are based on topics and interests shared by the KOLs, while ensuring that the best-performing content is taken into account. This ensures that the topic is relevant to the influencer in question.
Audience Suggestions are based on communities similar to the accounts, or communities that tend to follow the same accounts. Audience gender, audience age and audience location are also taken into account.
The Suggestions feature is available for Instagram, Tiktok and Youtube.
Share profiles for more effective collaboration!
You can now share a profile with someone who doesn't have Kolsquare access, such as another person in your company, a partner, or a client. Simply click the Share button on the profile and create a shareable link.
Create as many personalized links per KOL as you like and edit them later if needed.
Each link created is 100% customizable --> Choose what to show (or hide).