You can use multiple filters to find influencers according to their profile and characteristics, or according to their audience. There are two main families of Filters:
- Profile: which concerns the influencer directly
- Networks: for each selected social network, the communities you wish to target.
Filters can be accessed by clicking either on the social network you're interested in, or on More filters.
Profile Filters: finding influencers depending on their characteristics
You can find influencers according to different criteria:
the influencer's location by country or city
languages spoken and used on networks
the influencer's gender
You'll also find Exclusion Filters to exclude from your results infleunceuse profiles already identified and added in Lists, Labels and Favorites.
You can also choose to have only people or brands in your results. This allows you to potentially exclude media, brands and organizations mentioning themselves or other brands.
Specific filters are also available:
- With an email: to find only KOLs whose email address has been collected by Kolsquare
- #InfluenceforGood: to find KOLs who offer their influence for charitable causes
- Responsible certified:
to find KOLs certified by ARPP (France)
to find KOLs certified by the German Advertising Council in cooperation with the European Advertising Standards Alliance (EASA) and takes into account both national and European regulations.
to find KOLs certified by the Dutch initiative led by industry association Data-Driven Marketing Association (DDMA) in collaboration with Dutch advertising self-regulatory organisation Stichting Reclame Code (SRC) and the Dutch Media Authority
Platforms Filters: finding influencers depending on their audience
You can find influencers based on their audience, their followers. Simply click on Platforms in your filters, and choose the network on which you want to find influencer profiles.
You'll then find a number of filters to use:
- community size
- audience filters such as localiation, age or gender. These audience filters can be used with percentages to define a certain share of a KOL's audience meeting these criteria.
Example: I want KOLs with at least 30% of their audience living in France:
- content's performance filters with a minimum and a maximum
These audience filters are available for all the social networks available on the platform, with a few variations depending on the network.
For Instagram, for example, you can use the Credibility Score as filter but also the Compliance Score.
Other example, for Youtube, you can filter by average number of views per video.
Tip: audience filters can work together. So, if you want to find influencers with an Instagram AND TikTok account, you can select the AND preposition in your audience filters. Choose the preposition OR if you want to see influencers on Instagram OR TikTok: