The search bar is a powerful tool for finding, prospecting and recommending influencers for your next influencer marketing campaigns. This article explains how to make the most of it. You'll also find a few tips on how to use it.
Search: Talk about
You can find KOLs based on what they've written in their content. You can search for a mention (@yourmentionmark) or a hashtag (#touthashtagwhatyouwant) or even words or emojis - you can write absolutely anything in any language you like.
The Talk About search lets you quickly find KOLs that mention a brand (yours or a competitor's) or a specific topic via a keyword or hashtag.
You also have the option of using a temporality filter to sort your results by period: 1 month, 3 months, 6 months, 1 year or a customized period.
Ideal method to track your brand or one of competitor's Monitoring your brand allows you to see all the influencers who have published spontaneously or otherwise about you. Of course, it's also possible to reproduce this pattern with one of your competitors, for example, to examine the number of influencers who have talked about them over the last 3 months. To search for your brand or that of a competitor, enter the brand's @ or associated hashtags in the search bar. You'll see all the influencers who have published on the subject, as well as the content created from their influencer page. |
Search: Account
Searching with the Account function lets you find KOLs in particular via their name or pseudonym on the networks, or directly via their URL link.
Please note! For greater precision when searching for a KOL profile, be sure to use quotation marks to freeze the exact name or URL.
Search: Biography
You can use the Biography feature to find influencers based on what's written in their bio on social networks. This feature can be very useful if you're looking for influencers who are experts in a particular field and have written about it in their bio. It's also very useful when searching by location, as many KOLs have included their location in their bio.
Please note: The Global search function mixes the 3 other functions: Talk About, Account and Biography. Each profile shows where the term entered in the search bar appears.
Search: By Image
Search by image is an innovative Kolsquare feature that allows you to find content creators based on an image using artificial intelligence.
Rather than using traditional keywords or filters, you can now upload a photo from your computer, and Kolsquare's AI will identify all content that visually resembles your file. Based on style, visual appeal, and aesthetics, you'll be able to find influencers who create the type of content you're looking for, saving you time when identifying your KOLs.
Note: Search by image is in beta. It is only used for Instagram posts and reels does not work with logos or brands.
Sorting Results: You can sort your search results in different ways: - Relevance: the first results are those that mention the term entered in the search bar the most. - Latest Posts - Engagement: the first results are those with the most engagement on content with the term entered in the search bar. - Community size: the first results are those with the largest number of followers - Evolution of the number of followers or evolution of the number of engagements |